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SAP Customer Relationship Management Training - Instructor Led

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Over 30000 students

50+ locations globally

SAP CRM was designed and developed with a concept of managing and maintaining a relationship with customers by firms. This certification teaches you how to manage all your customer-related data and contacts using SAP CRM. This course will specifically focus on the important aspects of business such as marketing, sales, and service. In this course, the participant will also get acquainted with all the modules and features of SAP CRM.

In SAP CRM certification course, you will gain knowledge on how to take complete advantage of the functionalities available in SAP CRM. After completion of the course, the participants will have complete knowledge on how to manage customer lifecycle.

In this course, you will learn about SAP CRM module tools to obtain, retain, and grow profitable customer relationships. By gaining knowledge on these tools, participants can plan and manage marketing, sales, and other campaigns and effectively analyze all the processes.

Why GreyCampus

  • High impact, proven training – 30000+ professionals trained globally

  • Experienced, expert instructors – Our Instructors come with a rich, 10+ years of industry experience.

  • Classroom Training programs delivered across 50+ locations globally

  • Content is developed in-house in GreyCampus by highly experienced industry experts

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Course Curriculum

Solution Overview (Introduction)

  • Overview of SAP ERP and SAP CRM
  • Introduction to SAP CRM
  • Overview of CRM 2007 Architecture
  • Channel of CRM
  • CRM Application
  • Role in my SAP CRM

SAP CRM Web User Interface (WEB UI)

  • Architecture of WEB UI
  • UI Concept & UI Component Concept
  • Navigation Bar & Business Roles
  • UI Configuration
  • Personalization
  • Additional Features in Web UI

Base Customization/Master Data (SAP CRM7.0 & SAP ECC 6.0)

  • CRM Business Partner (BP)
  • Product Master
  • Transaction Processing
  • Activity Management
  • Partner Processing
  • Action Profile
  • Pricing Fundamental (SAP CRM)
  • CRM Billing


  • The Sales cycle
  • CRM Marketing
  • Overview on SAP CRM Sales


CRM Middleware

Workshop (Project Orientation Training)

  • Overview of Solution Manager
  • ASAP Methodology
  • Project Orientation – Business Blue Print
  • Resume Preparation

Course Objectives

  • Better job prospects in future.
  • Higher salary package.
  • Quick career growth.
  • Global recognition.
  • Good and effective communication with customers
  • Helps in analyzing customers, vendors and partners.


Q. Who is the target audience?

A. This course is suitable for professionals who are interested in using SAP's Business Suite 7 applications for their business functions within their organizations.

Q. What is the difference between CRM and ERP?

A. CRM combines sales, contact, marketing and customer support, and on other hand ERM standardizes and streamlines business processes across services sales, and finance.