Service Design, the phase after service strategy helps an organization to design new IT service. It designs appropriate and innovative IT services together with the resources and processes that supports an organization to meet their committed deadlines.
Why is Service Design important?
It is really important to understand why an organization requires service design. The main reasons are -
A new and innovative idea to the business increases their keenness in service provider and differentiates them from competitive site
It makes the customer realize that the organization will be able to constantly support their business strategies through new and innovative ideas
Results in greater employee and customer satisfaction
New and improved service increases the efficiency of the service operation
Service Design - Overview:
It analyses the business requirements and design a service solution which is then passed to service transition phase to analyze, build, test & deploy them in live environment. The scope is not limited to new services, but it also advises on the enhancement or change required in the services to improve the existing system.
A service designer need to analyze the market condition and design the services that meet’s the business expectation. Service Design is built upon four P’s:
People – Professionals that are in-charge of delivering IT service. People should be skilled and competent enough to deliver the services to business
Processes – Process that support and manage the delivery of IT service. All the services should meet the client’s expectation and agreed service level
Products – Products or tools that support the delivery of IT service
Partners – Vendors and suppliers who are involved in the delivery of IT service
Key principles of Service Design:
Provide solution for new or changed service after analyzing the business requirement
Design service management tools and systems – the service portfolio and service catalogue
Design management systems and technology architectures to operation and maintenance of the services
Provide methods for process, operation and enhancement of services
Design metrics and measurement methods for performance analysis and better decision making
Objectives of Service Design:
Design services based on the quality, risk, agreement and security requirements. Effectively and efficiently deliver the services that meet the business needs
Design services that can be developed and enhanced within the agreed set of timeframe
Design high quality of IT service that can be maintained and operated in all the phases of the ITIL lifecycle
Identify and manage any risk involved in designing new services
Introduce new measures or processes to reduce/minimize the cost involved in service provision
Develop the skills or abilities to transfer the strategy and design activities into operational phase
Once the services are implemented in the live environment, it should contribute to the continuous improvement of the IT service
The purpose of Service Design can be summarized as designing profitable services that provides high level of quality to satisfy the business needs. It should ensure that the services delivered are reasonable and relevant to the customers.