Certified Digital Marketing Professional

8.7K Learners

This course is designed to enhance your career in Digital Marketing. This course can be taken by beginners, business owners and marketing professionals. The curriculum is updated regularly by digital leaders and covers key concepts of Digital Marketing from Paid Marketing, SEO, Social Marketing and Digital Media Planning to Email Marketing, Affiliate Marketing and Mobile Marketing.

Private Team Tutoring

Looking to personalize training for a small group of people* at your preferred location? Consider private tutoring.

* Minimum 3 participants required for private tutoring.

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Course Overview

Description

In this training you will be provided with a strong foundation in the core concepts of digital marketing. The impact training modules will ensure a sure shot success in the certification exam. The training will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. 
You will learn all the concepts from social media marketing to search marketing that will help you excel in your digital marketing career. The course syllabus has been compiled by leaders from Google and Facebook to ensure it is cutting-edge, relevant and technically accurate.

*Only for instructor-led classroom and instructor-led live-online training. Number of days may vary as per city
**Check our Cancellation/Rescheduling policy

  • INSTRUCTOR INTERACTION: YES
  • TRAINING DURATION: 3/4 DAYS CLASSROOM*
  • INSTRUCTOR HELPLINE: 30 DAYS
  • CERTIFICATION EXAM: YES
  • LEARNING AIDS: YES
  • 100% MONEY BACK GUARANTEE: YES

Course Outline

 

The courseware includes all the major aspects of Digital Marketing - SEO, Social Media, Adwords, Email marketing, Reputation management and more. The training modules are designed by Digital experts from Google and Facebook. The entire course is aligned with PEOPLECERT an official examination partner of Digital Marketing Institute.

At the end of the course you will master the art of strategising, analysing and implementing campaigns as per your business needs.

Definition of the Digital Marketing, Principles and Tools

 The Digital Marketing Framework and Quality Scale

 Key Concepts of Digital Marketing

 Traditional vs. Digital Marketing

 The Opportunity, Characteristics and Implications of Digital Marketing

 Market Research vs. Market Reality

Search Results & Positioning & Benefits of Search Position

 Stakeholders in Search

 Mechanics of Search, On-Page Optimization

 The SEO Process, Customer Insights, Analysis & Review

 Keyword Research & Selection, Content Updates & Layout, Meta Tags

 SEO Site Map, SEO Google Search Console

 Off-Page Optimization, Inbound Links & Link Building, Ranking

 Laws & Guidelines

Keyword Research, Google PPC, Research Tools

 Search Campaign Process, Keyword Selection, Ad Copy

 Landing Pages, Targeting, Budgets, Scheduling

 Display Network, Ad Centre, Campaign Management, Conversion Tracking

 Conversion Metrics: CPA, CTR

 Bidding, Analytics

 Laws & Guidelines

Digital Display Advertising (DDA) Key Digital Display Concepts, Benefits of Digital Display

 Challenges of Digital Display, Business Value

 Running Effective Ads

 Ad Formats, Ad Features, Ad Display Frequency

 Campaign Planning, Campaign Steps

 Target Audience, Campaign Objectives, Campaign Budget

 Creative Formats, Targeting, Tracking your Campaign

 Optimizing the Campaign

 Laws & Guidelines

Key Email Marketing Concepts

 Campaign Process

 Online & Offline Data Capture

 Segmentation, Email Design

 User Behavior & User Characteristics

 Email Copy, Email Structure, Email Delivery & Email Systems • Filtering • Scheduling • Measurement • Key Terms & Metrics • Split Testing • Laws & Guidelines

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Frequently Asked Questions

A: Anyone can apply to this course. No related discipline is required.

A: This training is available in instructor led live online training. You can interact directly with the trainer and participate in discussions during class time. 
 

A: Yes, the course content is regularly updated, compiled and validated by digital leaders from Google and Facebook.

A: No, the training has a perfect mix of theory and practical concepts. You get a hands-on experience in the modules.

A: The exam is divided into three sections and the candidate should achieve 60% to pass the exam.

A: On successful completion of the Certification Exam, participants will receive the certificate from PEOPLECERT, the official exam partner of Digital Marketing Institute

A: No, you need not have any knowledge of IT, anyone who is interested carving niche in the digital marketing industry can take up this course.

A: The duration of the exam is 180 minutes.

A: Do I have to pay for the certification exam separately?

100000 +

Professionals Trained

50 +

Training Locations

MADE FOR SUCCESS

GreyCampus has successfully delivered over 10000 hours of instructor-led classes across the globe and will continue educating people worldwide

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