This course is designed to enhance your career in Digital Marketing. This course can be taken by beginners, business owners and marketing professionals. The curriculum is updated regularly by digital leaders and covers key concepts of Digital Marketing from Paid Marketing, SEO, Social Marketing and Digital Media Planning to Email Marketing, Affiliate Marketing and Mobile Marketing.
Looking to personalize training for a small group of people* at your preferred location? Consider private tutoring.* Minimum 3 participants required for private tutoring.
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In this training you will be provided with a strong foundation in the core concepts of digital marketing. The impact training modules will ensure a sure shot success in the certification exam. The training will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert.
You will learn all the concepts from social media marketing to search marketing that will help you excel in your digital marketing career. The course syllabus has been compiled by leaders from Google and Facebook to ensure it is cutting-edge, relevant and technically accurate.
*Only for instructor-led classroom and instructor-led live-online training. Number of days may vary as per city
**Check our Cancellation/Rescheduling policy
The courseware includes all the major aspects of Digital Marketing - SEO, Social Media, Adwords, Email marketing, Reputation management and more. The training modules are designed by Digital experts from Google and Facebook. The entire course is aligned with PEOPLECERT an official examination partner of Digital Marketing Institute.
At the end of the course you will master the art of strategising, analysing and implementing campaigns as per your business needs.
Definition of the Digital Marketing, Principles and Tools
The Digital Marketing Framework and Quality Scale
Key Concepts of Digital Marketing
Traditional vs. Digital Marketing
The Opportunity, Characteristics and Implications of Digital Marketing
Market Research vs. Market Reality
Search Results & Positioning & Benefits of Search Position
Stakeholders in Search
Mechanics of Search, On-Page Optimization
The SEO Process, Customer Insights, Analysis & Review
Keyword Research & Selection, Content Updates & Layout, Meta Tags
SEO Site Map, SEO Google Search Console
Off-Page Optimization, Inbound Links & Link Building, Ranking
Laws & Guidelines
Keyword Research, Google PPC, Research Tools
Search Campaign Process, Keyword Selection, Ad Copy
Landing Pages, Targeting, Budgets, Scheduling
Display Network, Ad Centre, Campaign Management, Conversion Tracking
Conversion Metrics: CPA, CTR
Laws & Guidelines
Digital Display Advertising (DDA) Key Digital Display Concepts, Benefits of Digital Display
Challenges of Digital Display, Business Value
Running Effective Ads
Ad Formats, Ad Features, Ad Display Frequency
Campaign Planning, Campaign Steps
Target Audience, Campaign Objectives, Campaign Budget
Creative Formats, Targeting, Tracking your Campaign
Optimizing the Campaign
Laws & Guidelines
Key Email Marketing Concepts
Online & Offline Data Capture
Segmentation, Email Design
User Behavior & User Characteristics
Email Copy, Email Structure, Email Delivery & Email Systems • Filtering • Scheduling • Measurement • Key Terms & Metrics • Split Testing • Laws & Guidelines
The course content is very well presented. I could understand the digital landscape that will help me to leverage in my business
This course has given me a much needed upgrade to my skills. Many valuable industry insights were shared by the facilitator
The hands-on approach training for Adwords and Analytics is commendable. This course is a good boost to my confidence and skills in Digital Marketing
Course/content was prepared to understand and the trainer did an outstanding job. I have learnt a lot from this session. The workshop was very helpful
Instructor was excellent in giving market statistics and implementation of Hadoop to benefit our Career. I would be happy to attend other training from him.
Nag Bhushan is an excellent trainer. Wonderful tour in Hadoop world. :)
A: Anyone can apply to this course. No related discipline is required.
A: This training is available in instructor led live online training. You can interact directly with the trainer and participate in discussions during class time.
A: Yes, the course content is regularly updated, compiled and validated by digital leaders from Google and Facebook.
A: No, the training has a perfect mix of theory and practical concepts. You get a hands-on experience in the modules.
A: The exam is divided into three sections and the candidate should achieve 60% to pass the exam.
A: On successful completion of the Certification Exam, participants will receive the certificate from PEOPLECERT, the official exam partner of Digital Marketing Institute
A: No, you need not have any knowledge of IT, anyone who is interested carving niche in the digital marketing industry can take up this course.
A: The duration of the exam is 180 minutes.
A: Do I have to pay for the certification exam separately?