Business means an activity to earn money by way of providing goods or services. In any scenario, there are two parties involved, a buyer and a seller. Marketing is the study of how exchange happens in business and managing the terms with buyers. With the intent of making you excel in marketing, we bring here a course that is meant for people from all walks of business. The course provides insight into what marketing is and the understanding of the customer's behavior. Various channels for marketing like the Internet, social media, Search Engines, and techniques for effective offline marketing.