Introduction to Marketing Training Program

4k learners

This course offers an effective and simple step-by-step way to learn and master the basic concepts and principles of Marketing.

  • Access to GreyCampus platform

  • GreyCampus Course completion certificate

USD 100

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Course Overview

Business means an activity to earn money by way of providing goods or services. In any scenario, there are two parties involved, a buyer and a seller. Marketing is the study of how exchange happens in business and managing the terms with buyers. With the intent of making you excel in marketing, we bring here a course that is meant for people from all walks of business. The course provides insight into what marketing is and the understanding of the customer's behavior. Various channels for marketing like the Internet, social media, Search Engines, and techniques for effective offline marketing.

  • 1-year access to audio-video lectures
  • Course completion certificate

Course Outline

Course Introduction
Exercise and Checklist
Economic Roots of Marketing
Marketing from a Business Owner's Perspective
Difference Between Marketing and Advertising
Unique Value Propositions
UVP Examples
Identifying Your Target Market
Exercise - Find and Talk to Your Customers
Creating an Ideal Customer Avatar
Calculating Your Target Market Size
Social Media Marketing
Content Marketing
Content Marketing Examples
Affiliate Marketing
Sales Funnels
Paid Marketing
The Net Promoter Score
The Biggest Secret of Marketing Success
Creating a Marketing Strategy
Two Ways to Create a Marketing Plan
Leveraging Large Platforms
Creating Your Own Online Presence
Online Presence Examples
Product Quality is a Great Selling Tool
Driving Traffic from Your Email Signature
Building a Sales Team
Pitfalls of Outsourcing Your Marketing
Introduction to SEO
History of SEO
SEO for New Websites
Meta Title and Meta Keyword
Intro to Keyword Research
Common SEO Mistakes
Top SEO Ranking Factors
Finding Good Links for SEO
Intro to Google Analytics
Setting Up Google Analytics
Real Life Example
A/B Testing Explained
A/B Testing Example
Offline Marketing
Business Networking
Brick and Mortar Stores


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