Sales Force Marketing Cloud

Get equipped to convey the correct message to customers at the right time on any platform with the help of Salesforce Marketing Cloud. The platform provides digital marketing automation and analytics services and software. It helps to create the entire solution to map the complete journey of the user on a single platform

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Learn more about the course below.

Training Options in Washington DC

Customized trainings available in Washington DC contact us at sales@greycampus.com

Salesforce Marketing Cloud training course overview

In this course, you will learn the fundamentals of Salesforce Marketing platform that is required to leverage marketing operations. The course is designed to provide users the fundamental knowledge needed to create easy marketing campaigns through this platform. This course also includes Mobile vs Responsive Templates and an internal view of Automation Studio.

Overview

Skills

Learn the concepts of Salesforce Marketing Cloud, the best practices for email content, email marketing, design, and delivery. Also, learn about tracking & reporting in Salesforce Marketing Cloud.

Overview

Outcome

Pass the Salesforce Marketing Cloud Email Specialist Certification Exam.

The registration process

Once you have completed our simplified enrolment process, you’ll receive an email confirmation with your payment receipt in your registered email ID. You can then access the entire content of the online student portal immediately by logging in to your account on our site. Should you require any assistance please reach out to us via email (support@greycampus.com) or via our online chat system.

The course curriculum

The curriculum for this Salesforce Marketing Cloud training incorporates all updates to the certification exam. The following is a list of broad topics covered

  • CAN-SPAM Requirements
  • CAN-SPAM Explanation
  • Optimize Deliverability of messages
  • Content Personalization
  • Content Personalization Explanation
  • Available Content Blocks
  • Create Email
  • Create Content Blocks & Email
  • Email Send Flow Video
  • Preview & Send
  • Email Send Flow
  • User Initiated vs Triggered Emails
  • Email Sender Definitions
  • Mobile vs Responsive Templates
  • Testing Tools within the Marketing Cloud
  • Automation Studio Overview Video
  • Automation Tools
  • Automation Studio
  • Activities
  • Create Data Extensions Video
  • CData Model - Lists & Data Extensions
  • CKey Definitions
  • CImport Data
  • Segmentation
  • Refresh Segments
  • Profile Centre and Subscription Centre
  • Manage Unsubscribes
  • Tracking & Reporting
  • Track Email Sends
  • Tracking & Reporting Video
  • SFTP & Format Requirements