Top 10 Influencers In Digital Marketing

Digital marketing is a field where something new comes up each day and all the marketers round the globe want to stay updated. Gone are the days where we search for all updates on the internet. Instead, we follow hundreds of pages and influencers on social media, so we can stay notified round the clock.

Randomly following everyone claiming to be an expert on social media would not be of any use to you. Picking just a few of the best ones to follow is enough to stay updated. To help you find the best digital marketing influencers, we bring you the top 10 digital marketing influencers in the industry.

1. Neil Patel

top 1 marketing influencer

Neil Patel is an entrepreneur, digital marketer and a blogger. The co-founder of Crazy Egg, Hello Bar and KISSmetrics, his blogs are all about helping his followers learn digital marketing in a very engaging manner. His extravagant marketing strategies and tactics made him gain such a huge number of followers. His tutorials and articles on his blog and social media accounts keep his followers hooked. Neil was recognised as a top 100 entrepreneurs under the age 30 by the United States and top 100 entrepreneurs under the age 35 by United Kingdom.

2. Rand Fishkin

Top 2 marketing influencer

The founder and the former CEO of the MOZ is a very familiar face in digital marketing, mostly SEO industry. Rand Fishkin is one of the top digital marketing influencers in the current world. Staying updated in this industry is not an easy thing and Rand not just stays updated, he also has his own blog and voices out his opinions and updates his followers. Apart from blogging, Rand is also a part of Whiteboard Friday by Moz. Not just blogging and Whiteboard Friday’s, Rand is also an author of two successful books ‘Art of SEO’ and ‘Inbound Marketing & SEO’.

3. Heidi Cohen

Top 3 Marketing influencer

President at Riverside Marketing Strategies and chief content officer at Heidi Cohen’s Actionable Marketing Guide, Heidi shares her marketing knowledge in all the top conferences held across US, Europe and South America. Riverside Marketing Strategies is her own consultancy. She is into marketing strategies, creativity and analytics to help both start-ups and small businesses. Heidi is also a part of faculty in teaching and developing advanced level marketing to graduates at New York University. Her actionable marketing guide is all about marketing fundamentals and insights on social media, content marketing, Internet of Things and other elements in digital marketing.

4. Joe Pulizzi

Top 4th Marketing Influencer

Founder of Content Marketing Institute and Author of Content Inc., Joe Pulizzi is a content marketing evangelist, speaker, podcaster and an author. He was the person who started using the term ‘content marketing’ back in 2001. Everything related to content marketing can be found on his blog. From the latest updates to best practices and things to follow and recent changes (if any) can be found. You will also notice his love for the colour orange everywhere in Not only the regular content marketing blogs, Joe also has his own marketing column in and is one of the most initial influencers in Linkedin.

5. Barry Schwartz

Top 5th Marketing Influencer

The CEO of Rusty Brick and the founder of Search Engine Roundtable, Barry Schwartz has been in the SEO industry since 13 years. Barry is a well known speaker in many of the search engine and search marketing conferences. Google, Yahoo search and few internet based companies and startups were few of the businesses Barry provided his advisory assistance to. He is also a news editor at many of the search engine websites. As and when Google comes up with a new algorithm, Barry will be one of first people to inform about it through Search Engine Roundtable.

6. Danny Sullivan

Top 6th Marketing Influencer

Chief Content Officer and Founding Editor of Search Engine Land, Danny Sullivan has been in the internet and search marketing industry for over 20 years. He is also a Chief Content Editor at Third Door Media. Third Door Media is the publisher of Marketing Land and is also a producer of Search Marketing Expo Conferences. He also maintains his personal blog ‘Daggle’ and updates all his social media followers with micro blogging.

7. Jeff Bullas

7_Jeff Bullas

His mission is to “Inspire and educate people to win at business and life in a digital world” and he has come a long way. Almost more than 5 million internet users read his blog every year. Jeff Bullas is a marketer, entrepreneur, blogger, author and also works with personal brands to optimize their content and strategies in digital marketing. His list of achievements is never ending. He has been listed in Forbes as one of the ‘Top 20 Influencers in CMO’. Millions of people read his blog to transform their businesses and lives.

8. Larry Kim

Top 8th Marketing Influencer

Founder and CEO of Mobile Monkey, top columnist at Inc. magazine, and a Founder and ex-CTO of WordStream – a multi-million-dollar company. Larry Kim is an entrepreneur, marketer, leading provider of keyword tools used by hundreds of online marketers. He has won the ‘Most Influential PPC Expert’ a couple of times. He is a guest blogger and a partner for Hubspot, columnist at Search Engine Land and Social Media Examiner. In the past five years, his articles have been cited with thousands of publications with more than over 100 million views.

9. Ann Handley

Top 9th Marketing Influencer

Chief Content Officer at MarketingProfs and founder of, Ann Handley is a member of LinkedIn influencer program, digital marketer and an author. Her co-authored book on content rules has been translated into 9 different languages and has over millions of reads. She maintains her blog in and writes about content, marketing and life. She also writes for Huffington Post, Mashable, Entrepreneur Magazine and American Express OPEN Forum.

10. Jay Baer

Top 10th Marketing Influencer

Jay Baer is a digital marketing and online customer service expert, New York Times best selling author, keynote speaker and a digital marketing consultant. He is the president of social media, content marketing, influencer marketing, online customer service strategist at Convince & Convert. Jay has his own blog and he regularly updates his blog with articles and podcasts.

Nothing remains the same in the world of digital marketing. These are the top 10 digital marketing influencers who will be the first of many people updating all of us with the changes. If you are interested in becoming a top influencer in digital marketing, do check our infographic on how to become one.

- Author
Shivam J


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