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Digital Marketing Essentials - Instructor Led

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Over 30000 students

50+ locations globally

Learn the fundamentals of marketing on the web and the how-tos of essential digital marketing tools for Paid Advertising, Search Engine Optimization, Newsletters and Analytics. Learn through our live, online lectures and get access to class recordings for a full year. Get support on your queries from our instructors for up to 30 days after classes.

In this program, you’ll get hands-on with professional digital marketing tools, and build the fundamental skills to become an Online Marketer. You'll start from the Whys and Whats of digital marketing, and then move on to the Hows.

You need to use real tools to learn real skills. All course participants will be using Free or Trial accesses to 15+ online marketing tools. These tools will cover Paid Marketing, SEO, Social Media Marketing, and Analytics.

Still wondering why Digital Marketing? Here's why!

Course Snapshot

 

Instructor Led

Training Mode

Live, Online Classes

Training Duration

4 Days/ 32 Hours

Instructor Support

30 Days (post training)

Class Recordings

1 YEAR access

Tools Covered

15+

Certification From

GreyCampus

100% Money Back Guarantee

Yes

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Course Curriculum

Our course curriculum incorporates a carefully selected set of topics structured in a way to help you learn and retain knowledge effectively. All sessions involve a coverage of basic concepts followed by a deep dive into specific applications.

Download Syllabus

Introduction

  • Get an overview of the digital marketing universe.
  • Know how to identify and define a target audience.
  • Learn how to define the objectives, milestones and goals of a marketing campaign.
  • Learn about executing, monitoring, optimizing and reporting on an online marketing campaign.

Search Engine Optimization (SEO)

  • Understand how search engines work (special emphasis on Google).
  • Learn how to do a keyword research.
  • Understand on-page and off-page optimization and learn about link building strategies.
  • Learn about Local SEO and its impact on SERPs.
  • Understand Google's algorithms and know what to avoid.
  • Track and report on SEO campaigns.

Paid Marketing

  • Learn about ad networks and understand how they work.
  • Create Google Search, Google Display and Google Remarketing campaigns.
  • Design compelling ad copies and optimize campaigns to achieve desired goals.
  • Monitor and optimize campaign performance.

Social Media Marketing

  • Identify the right platforms for your marketing objectives and create a social media marketing calendar.
  • Learn social media's best practices and know how to increase your follower counts.
  • Track and report on social media campaigns.

Inbound Marketing

  • Plan a drip campaign and identify the right tool kit for your marketing objectives.
  • Understand how to nurture leads and run referral programs.

Reporting

  • Define measurement metrics for your online marketing goals.
  • Set up Google Analytics and Google Search Console.
  • Connect multiple marketing tools and create consolidated reports.

 

List of Tools Covered

Google Analytics
SEO Quake
Google Search Console
ScreamingFrog
Google Adwords
Facebook Ads Manager
Google Adwords Editor
SEMRUSH
Google Keyword Planner
Majestic SEO
Google Display Planner
Moz OSE
Google Trends
MailChimp
Google Alerts
Kutools for Excel
Xenu Crawler
SEO Tools for Excel

 

FAQs

Q. Who is this course for

A. This course is for people who are new to Digital Marketing and/ or lack the knowledge of one or more topic areas in the curriculum. No prior knowledge or experience is assumed on the part of students.

This training will equip you with a fundamental knowledge of Digital Marketing concepts, and will give you an exposure to real world tools that you will actually use in your work.

Q. How do I get access to the online marketing tools?

A. You'll be introduced to the subscription process to individual software tools at the time of using them in class.

Q. How are the classes conducted?

A. Classes are conducted online using standard video conference solutions including Cisco Webex, GoToMeeting, and Zoom. You'll be sent a unique link to join each class by email after registration.

Q. What are the system requirements to attend this course?

A. You'll need a PC/ Laptop running Windows and equipped with a Microphone and a set of Speakers/ Headphone. For specific tools, you'll need a copy of Microsoft Excel (ver. 2007 or later recommended). You'll also need ~512 kbps internet bandwidth for the live classes.

Q. Which certification is this training for?

A. The course comes with a Training Completion certificate from GreyCampus.